According to local media reports, the committee will concentrate on building a branding campaign and other marketing strategies.
The committee will have two vice-president, ministers for the home affairs, foreign affairs, cooperatives, communication and information technology, transport, environmental conservation and forestry, immigration and population, culture, finance, national planning and economic development, rail transportation and hotels and tourism, the region/state chief ministers and officials from Myanmar Tourism Federation and the Republic of the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI).
Made up mainly of representatives of government agencies and ministries its role may duplicate the already successful Myanmar Marketing Promotion Board that has a wider representation from private enterprises.
Private sector tourism executives will also be wary if the balance between government agencies and private companies favours government, believing it will slow down marketing efforts rather than enhance them.
The country already has a tourism master plan for officials and travel executives to use as a guideline when developing and marketing tourism.
Last year, Myanmar welcomed more than 2 million foreign visitors and earned US$926 million from the tourism industry.
Tourism earnings increased by nearly US$400 million in comparison to 2012. There has been an astounding surge in international tourist arrivals, up 93% since 2012.
The Myanmar Tourism Master Plan, 2013 to 2020, identifies 38 projects that require funding of US$486 million to bring tourist attractions up to an international standard.
source: TTR Weekly
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