Malaysia issues invite for halal showcase

The Malaysian government is inviting Myanmar companies to participate in a trade fair for halal goods. The exhibition, which takes place in Kuala Lumpur, from April 1 to 4, will showcase foodstuffs and food ingredients, as well as cosmetic and pharmaceutical products.


The Malaysia International Halal Showcase (MIHAS) is an annual trade exhibition for goods produced according to halal principles. MIHAS is hosted by the Ministry of International Trade and Industry and organised by Malaysia External Trade Development Corporation (MATRADE).

“Halal products are not only for Muslims, but for all. Halal refers to wholesome, clean and hygienically prepared products,” said Dr Faisal Muhamad, Malaysia’s ambassador to Myanmar. In Malaysia, halal products are monitored by the Prime Minister’s department and endorsed with a special logo. Halal foods are allowed under Islamic dietary guidelines.

“In Myanmar, some Malaysian food products, which are 90 percent halal, have already made inroads. I don’t see huge challenges to introduce halal-certified products to the Myanmar market. I’m confident there will be a lot of customers for halal products in Myanmar,” said Dr Muhamad.

“Serious” Myanmar buyers are being offered three nights’ free accommodation, airport transfer, local transportation, arrangements for all meetings and a visit to the MATRADE permanent exhibition centre.

“Buyers can contact MATRADE at the Malaysian Embassy in Yangon,” said Mr M T Rajah, marketing representative of MATRADE.

source: The Myanmar Times
http://www.mmtimes.com/index.php/business/4147-malaysia-issues-invite-for-halal-showcase.html