Dentsu Asia opens branch in Myanmar

Dentsu Asia Pte. Ltd., the wholly-owned subsidiary of Dentsu Inc. that oversees operations in the Asean and Oceania region, announced that it established a branch office in Yangon, Myanmar on Feb. 6.

Dentsu considers Myanmar, which has a population of 62 million, as one of the new growth markets in Asia.

“Since I joined Dentsu in October last year, we’ve been reviewing our operations including the locations where we should be active but aren’t. Myanmar with its recent positive development popped out as an obvious choice, not least because our clients are moving into there aggressively,” said Dentsu Network Asia chairman and chief executive Dick van Motman.

“Like them we see the opportunity that Myanmar represents and are looking to bring our unique Dentsu portfolio of capabilities and play our part in the development of that market,” van Motman said.

Hardy Yang will act as the branch manager of Dentsu Asia Myanmar branch office. He was born in Myanmar, grew up in Taiwan, graduated from Takushoku University in Japan and previously worked in Taiwan and Singapore, with Dentsu.

“Returning to the country where I was born and raised and contributing the growth of my country has been my dream for a long time. I would like to utilize all of my experience and the unique Dentsu Network combination of services, stretching from media, content, technology and advertising to help our clients and Myanmar,” said Yang.

source: Manila Standard Today
http://manilastandardtoday.com/2013/02/12/dentsu-asia-opens-branch-in-myanmar/